Manager, Growth Marketing

Delivering Global Happiness

We are Dreamers of the impossible who challenge ourselves to make it happen.

Having started in Singapore as an F&B company in 2007 before launching IRVINS Salted Egg in 2014 and Saiko Butter Brew in 2018, IRVINS Salted Egg is now present in 5 countries including Singapore, Philippines, Hong Kong, South Korea and Taiwan. Our people are integral in shaping our global journey from this early phase.

Imbued with the resilience of a 10-year-old company and the energy and spirit of a 4-year-old startup, we empower our family members with autonomy and freedom to experiment in a product-driven environment full of incredibly difficult challenges to solve.

It's an immensely exciting time for us and our customers as we pursue our vision of delivering happiness worldwide.

 

Responsibilities:

  • In charge of the end-to-end brand campaigns across our business verticals, from cultural and consumer insights and analysis to PR and communications, partnerships, product marketing and launches to social marketing campaigns.
  • Manage the execution of marketing calendar plans, channel budgets aligned with the company's brand and project goals.
  • Oversee global marketing - as well as work with local country teams to develop localized strategies and execution
  • Strategizing and Rapid Experimentation of Innovative Ideas to Attract, Engage & Delight Customers globally in order to grow all of Cocoba brands
  • Online customer engagement: Drive customer engagement through organic and inorganic EDM, FB, IG, Online Campaigns
  • Offline customer engagement: Rapid Ideation & Experimentation of offline campaigns, offline events, developing offline-to-online customer engagement.
  • Brainstorm new and creative growth strategies.
  • Work closely with relevant teams to deliver and execute the offline & online marketing engagement strategies
  • Plan, execute and measure experiments and conversion tests.
  • Manage and strategize partnerships and collaborations to deliver breakthrough customer engagement
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements:

  • At least 5 years of relevant working experience in the field of Marketing.
  • Possesses at least a Degree in Business Management/Administration/Marketing or related discipline 
  • The incumbent should be growth mindset oriented, analytics strategized and metrics driven.
  • Able to think out of the box (creative thinker)
  • Good communication and interpersonal skills 

We regret to inform that only shortlisted candidate will be notified.

Thank you for your interest and application.


Kindly note that only shortlisted candidates will be notifed. Thank you for your application